About us
How we power businesses with seamless e-commerce solutions for growth and success.
Who we are
The name "Taojaa" has its roots in the Yoruba language, derived from the words "Ta" and "Ojaa", meaning "sell market.“ This unique term not only serves as a traditional greeting exchanged among business owners, customers, and the community but also carries the essence of bestowing blessings for prosperity and success in their entrepreneurial pursuits.
In Africa, businesses and web developers face significant challenges in building their desired e-commerce experience for their customers due to a affordable, and adaptable tools that meet their specific needs. In response, Taojaa provides a tailored solution that enables businesses and web developers to overcome these challenges and gain access to the essential resources they need to build an amazing e-commerce experience successfully.
Founded in 2022, Taojaa is a tech startup utilizing seamless Software-as-a-Service (SaaS) technology to help African businesses and web developers build desired e-commerce experience for their customers.
We provide a smart, affordable, and easy-to-use online-store builder solution, equipping businesses and web developers with the necessary tools to efficiently build an online presence, manage their operations, track finances, and connect with customers online.
Moreover, Taojaa helps businesses become more organized with tools for inventory, sales tracking, and marketing support.
Hence, the name - “Taojaa” suggests our brand promise: to empower businesses and web developers with the right technology tool to build and launch their dream online store.
Taojaa Offers a wide range of features to simplify business management, ranging from financial management and customer tracking to inventory, sales, and marketing tools. We are dedicated to providing an affordable and easy-to-use solution that helps business owners become more organized while growing their customer base
Our Mission
Providing tools and services for African businesses and web developers to build amazing e-commerce experience.


Our Vision
Become Africa's simplest and most seamless digital commerce SaaS provider for businesses and web developers across Africa.
Our Values
01
Integrity
We prioritize trust, ensuring secure transactions, reliable services, and honest partnerships for every user.
02
Simplicity
We streamline processes, making e-commerce easy, efficient, and hassle-free for businesses of all sizes.
03
Flexibility
Customize your store, payments, and integrations to fit your unique business needs seamlessly.
04
Quality
Delivering top-tier e-commerce solutions with powerful features and seamless user experiences.
05
Impact
Empowering businesses to grow, scale, and succeed in the competitive digital marketplace.
06
Transparency
Clear pricing, straightforward processes, and honest communication for a seamless, trustworthy experience.

It's so easy to get started with Taojaa